We establish your business’s optimum keyphrases by using a custom-built keyword effectiveness index (KEI), which uses an algorithm to compare keyphrase; search volume, competition and relevancy. It is important to find keyphrases that are relevant to your offering, have high search volumes and a low amount of competitors. We sometimes setup pay per click (PPC) campaigns at this stage to monitor keyphrase conversions. Sometimes SEO and PPC conversions differ, so we tend to use this method as a rough guide only.
It is imperative that your website is optimised for two key audiences: your website’s users and for search engine robots. One Original have years of professional copywriting experience, we create content that is persuasive and information rich for your website’s users and content that is easily analysed by search engine spiders. Copywriting is an important part of search engine optimisation (SEO) and One Original offer this service as part of their standard SEO package or as an individual service. Please get in touch for more information.
In each campaign that we undertake we manually monitor your direct competition for each phrase to decide on the most effective terms to use. This involves assessing your competitor’s; backlinks, anchor text, domain age, page rank and much much more. Many businesses only undertake a simple keyphrase analysis before deciding on the terms they are to optimise for. It is absolutely critical that you also measure the strength of your competition for each selected phrase or you can find yourself fighting a loosing battle.
Any company looking to compete effectively online will need to implement a relevant link development strategy. One Original are experts at both devising and implementing such a link development approach that is guaranteed to wield excellent results for your website. As a rule of thumb, we construct links that are: permanent, one-way, relevant and authoritative to ensure quality and longevity. We offer link development as part of our search engine optimisation (SEO) packages or as a standalone product, so please get in touch if you require any further information.
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