The Creative Online Marketing Company
Creative Online Marketing UK. “Marketing With a Twist.”
Creative Online Marketing is the process by which original, imaginative and unusual techniques are used to drive internet traffic to a website.
Here at One Original we are always striving to find new methods of enticing internet users to our client’s websites. We use creative online marketing techniques to increase website traffic, capture links from internet users and create online hype for our clients. In a recent campaign for an electronic cigarette company we used twitter to obtain links from internet savvy bloggers that were thinking of quitting smoking. We leveraged the links by creating a competition that gave away e-cigarettes to the best 50 anti smoking blog posts that linked to our client’s website.
The results were astounding, not only did we get thousands of one way links for our client’s website, but we also made thousands of smokers aware of our client’s product at the precise moment that they were thinking of adopting a healthier alternative to traditional cigarettes. So, if you want to employ a creative online marketing agency that thinks outside of the box, contact us now! If you’re still undecided, you can read about some of the other creative online marketing techniques that we use for our clients:
Social Media Marketing (SMM)
With the rapid expansion of social media platforms like YouTube, Facebook & Twitter, the demand for social media marketing has increased dramatically. Social Media Marketing (SMM) is the art of using social networks, blogs or any other type of online community for marketing, sales or public relational purposes. Here at One Original we utilise numerous social media networks with the intention of creating irrepressible hype around our client’s brand.
Link Bait
Link bait is a method of link building that looks to capture links through outstanding content; as opposed to actively pursuing links that are deemed beneficial to your site. Link bait can be thought of as genuine, organic link building. The page or post is considered the bait and the links received are essentially the catch. One Original have experienced copywriters that know what it takes to attract attention online.
Blogging
For most, blogging is seen as a way to articulate thoughts, communicate with customers or as a method of promotion for your products and services. At One Original, we add a fourth dimension to the blogging world or the blogosphere: search engine optimisation (SEO). Search engines undoubtedly adore fresh content, so they tend to get crawled far more often than traditional websites. Using SEO blogging, One Original manually distribute authority throughout our client’s websites, creating a site structure that is optimum for search engine success.
Google Tools
There are some useful tools that Google has created to aid the process of creative online marketing. To name a few: Google Web Search, Google Blog Search, Google Trends, Google Keyword Tool, Google’s Webmaster Central, Google Insights, Google Analytics, Google Alerts, etc. Many of these gadgets are completely free; however, professional knowledge is ideal in order to apply them properly.
Social Bookmarking
Social bookmarking is a way for online users to share, manage, categorise and search for bookmarked resources on the internet. In creative online marketing, we can use these resources to distribute our client’s content, locate possible linking opportunities and enforce or create buzz around our client’s brand.
SEO 2.0
SEO 2.0 is a new term in the SEO industry that depicts the advancement in search engine optimisation in recent years. SEO is no longer just about that number 1 ranking; it is the movement towards a more balanced management of a company’s entire online brand. It moves away from a heavy focus on Title Tags, PageRank, H Tags, etc. And becomes more directed at quantifiable business metrics, such as: Conversion Ratios, Traffic Sources, Website Sales, etc.
